Eq Wine Covers Company
Company information from EQLB, ROX, and ATTDD
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EQ Labs, Inc. (PK:EQLB) manufactures and markets energy drink products in the United States and Latin America. The company offers EQ Smart Energy Drink, a tablet that provides an instant energy drink once added to any beverage. EQ Labs, Inc. distributes its products through national and regional distributors.
Why would a company focused on improving the taste of medicine jump into the hyper-competitive world of energy drinks? Like most innovative ideas, the EQ tablet was developed to solve a problem, in this case as a FLAVORx initiative to help its employees stay awake and alert on long, cross-country business trips.
It worked so well that an energy drink soon was produced for consumers and here we are today. EQ's Smart Energy tablets are gaining consumer interest and that could be a combination of taste, and convenience, and even necessity. If you have ever sat behind a desk and had a hard time keeping your eyes open you will understand, this product was developed for you.
EQLB manufactures and markets energy drink products in the United States and Latin America. The company offers EQ Smart Energy Drink, a tablet that provides an instant energy drink once added to any beverage. EQ Labs, Inc. distributes its products through national and regional distributors.
Castle Brands Inc. (AMEX:ROX) recently reported that it has formed a joint venture with Drink Pie, LLC to manage the manufacturing and marketing of Travis Hasse's Original Apple Pie Liqueur, Cherry Pie Liqueur and any future line extensions of the brand.
The joint venture entity has the exclusive global rights to produce and market Travis Hasse's Original Pie Liqueurs and Castle Brands has the global distribution rights for this brand. Castle Brands' existing infrastructure, sales force and distributor network will be used to promote the brands. Under the terms of the agreement, Castle Brands will be paid a per-case fee and will acquire an increasing stake in the brand's value as volume increases.
ROX is a developer and international marketer of premium and super-premium branded spirits and wines. Castle Brands' portfolio includes Gosling's Rum, Pallini LimoncelloTM, RaspicelloTM and PeachcelloTM, Boru Vodka, Knappogue Castle Whiskey, Clontarf Irish Whiskey, Jefferson'sTM, Jefferson's Presidential SelectTM and Jefferson's Reserve Bourbon, Celtic Crossing Liqueur, Brady's Irish Cream, A. De Fussigny Cognacs and TierrasTM tequila. It also has a growing fine wine division.
Attitude Drinks Inc. (OTC:ATTDD) recently reported the appointment of Maximum Marketing as a sales brokerage company to cover the Midwest, Northeast and Southeast United States territories. Their initial focus will be on Phase III Recovery', Attitude's recovery drink currently sold in the New York Metro area and available online at their website. Maximum Marketing is the largest, most successful independently owned regional brokerage company in the Midwest, Northeast and Southeast. Founded in 1991, the company's sixty five sales representatives have relationships with natural and specialty distributors, retail chains and independent stores.
Roy Warren, CEO at Attitude Drinks commented, We are thrilled to be working with such an experienced and knowledgeable team and know that they will represent us well within the designated territories.
Jack Shea, Executive VP of Sales, said: Maximum Marketing will present Phase III Recovery to Buyers and Category Managers at all major chain Supermarket, Drug and Mass Merchandisers. This exciting development will enable a dynamic multi-state launch for Phase III.
ATTDD is an innovative, beverage brand development company with a focus on functional milk, ready-to-drink beverages. Phase III Recovery' is the company's first, functional milk drink exploiting recent scientific evidence of the benefits of milk and protein as an exercise recovery aid. The February 2010 launch of Phase III marks the first time a sports drink has been formulated from real milk.
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