Kelly Clark Wine Accessories Online Guide

Wine Packaging

June 24th, 2010 | Author: Kelly

wine packaging

Packaging material dispute wine bottles or cans, boxes, process node

Some businesses and consumers German playing a game of psychological warfare: glass bottle noble? Then I set aside the introduction of baskets of wine, bottle of wine, seems that the same cordial drink, you do not buy it? In the alcohol market, most packaging is elegant, expensive, be treated the "Taste" and "premium" incarnation, but the sales of natural drive and "the people" the game of beer.

German wine industry has launched a local wine.

A spokesman for the beverage packaging company on the preference Bulumuke for the wine bottle. She explained that airtight, can effectively cut off from light and air, on land of the best drinks packaging.

Germany introduced canned wine keeps well received hailed by industry, they think of these new packages actually dark, anti-oxidation, reducing factors that are not conducive to wine storage, and the ratio of glass bottles to protect the environment.

Convenient canned green recently in the German capital Berlin, the wine merchant hauswein.de introduced a series of networks Plastic Wine Box.

Whether red wine or white wine, just fill in the boxes in the shape of plastic square and specifications of 3 liters per box. Box on the side of a liquor foreground proximity switch (right).

But the box is not transparent, difficult to distinguish the light of the emergence of some species can be seen displayed on the label box. League of German wine expert Ernst

Bischel praise, from a technical point of view, plastic Boxed wine is a good package.

18 DPA quoted him as saying, in comparison with the traditional glass bottle, the package is easier slope, in some cases even more benefits, "as the night I just want to drink a glass of wine, left remain under wine can be stored in a box, not to be oxidized. "

Sell old wine in new bottles was psychologically related first

Boxed, canned wine has been launched in Germany for some time, but the consumer seems to embrace need time.

Bischel said that in the German point of view, plastic boxes installed on wine cheap.

Marcus CEO Hauswein.de? Hein also said that the plastic box is easy for the consumer misconception the poor quality wine.

Done, "a new bottle" is still selling "old wine." Bischel said, must now allow consumers to "psychologically off, no problem packaging technology, the quality of wine is not a problem.

Hein idea is that if the Rhineland - Palatinate and other places of famous wine producers are willing to accept the new package, then the wine of high quality can help consumers get out of misunderstanding. Orientation of youth in Russia to sell

very fire Bischel acknowledged, however, the new packaging does affect certain quality wines, mainly aroma.

Wine, flavor and texture is also important, which is when some consumers to buy wine, would have generated new concerns about the reasons packaging.

But the production of packaging wine new plant is very clear that only an expert before tasting Hong, Most young people do not care about that. Bulumuke said: "So they targeting sales to young people.

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I encounter the wine packaging OF TOMORROW!!!

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